Stop Writing Books Nobody Reads

When you’re trying to reach your target audience effectively, nothing beats a well-written business book.

But it’s also tough to get right.

Poorly written business books litter the virtual bookshelves.

Your book needs to be so interesting the reader devours it, and then wants the next one. 

Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up, and read.


what people say

Debbie's step-by-step process is so inspiring and so clear. Great focus on serving the reader. She's giving you a tested and proven approach. Every writer should take this to heart.

Derek Sivers, author of four short valuable books (so far),

If you want to write a short book that gets read and, more importantly, attracts more leads and clients for you and your business, this book is a must-read.

Joe Gregory, Author, Make Your Book Pay

I've worked with Debs before and she's the best in the business. She provides you with the tools and techniques to create the kind of book that people read (and recommend!). Do yourself a favour and read this book before you type another word!

Callum Laing, CEO MBH Corporation PLC, 3x best selling author (and still learning what I should be doing better)

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Stop Writing Books Nobody Reads

The problem with writing – with all “thinking” disciplines – is that you can be doing this forever. After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:

  1. Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset®)
  2. Have a proven system that works to produce the “thing” (this book for books)
  3. Set a constraint – time, money, resources – and be accountable to the constraint
  4. Iterate and improve yourself, as well as the process.

Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process
to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!

To write a book that people read & refer:

  • Make sure there's a business case before investing your time & money
  • Focus on what the reader needs to hear not what you want to say
  • Write value not volume
  • Use a framework for the process, not for the idea
  • Choose yourself, not the publisher
  • Produce a book that markets itself
You'll find all that and more inside...

Quentin Crowe

- Founder QU Company -

After 13 false starts over the last six years, this book is a break-through!  
Key aha moments:
  1. Keep it short – I have three drafts with more than 40,000 words!
  2. Write for a single individual – I had too wide a demographic
  3. Create a series of books – I had tried to consolidate at least four different topics into a single book
So, whilst this is yet another restart, thanks to you I now have a coherent plan. I am interviewing my target individual reader later this week! Many thanks

free tools, downloads & techniques

Book Extras & Bonuses

Stop Writing Books Nobody Reads is enhanced with free tools for you, the reader

Plan your book, marketing messages and chapter outlines

The Thought Leadership Canvas™ PDF

Make sure you do all the tasks, in the right order & track your progress - Gantt Chart & checklist

The book writing & publishing checklist (Excel, GoogleSheets)

Your book has a job to do, discover at least 7 ways to use it

Seven Book Job Recipes: Use your book to grow your business (ebook)

craft a great pitchfor agents with the Publisher’s Canvas

Book Model Canvas: Publishers

break the brain world barrier with a simple template system

Notion book outlining templates

Learn how to write persuasive books so you don't waste your time

Directions, Map,
Landmark Communications Compass (ebook)
Plus get your explainer videos on how to use the tools, example canvases, book outlines, and invitations to free book writing events...

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2. Fill in your details below with your receipt number
3. Get instant access to the tools, downloads & videos



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Hi, I'm Debs Jenkins

I’ve been running my own consultancy businesses for the last 25+ years. My first business was a digital marketing agency in the ’90s helping consultants, coaches, trainers, speakers and expert advisors to grow their business while reducing marketing waste. Over the next 3 years I grew that company to 12 employees, an office in the city, a chillax room for the team… I thought I knew what I was doing. But I missed capitalising on a vital step – I didn’t create enough assets that would work for me so that I didn’t have to keep on selling my own and my team’s time. I know that it’s easy to get caught up delivering to clients, keeping on top of trends and technology, marketing and proposal writing, racing from job to job. It’s hard to squeeze in time for your own personal professional development, let alone find space to think about creating assets. And there’s the dilemma, because without these assets you’ll always be bouncing from job to job, selling your time not your value, and leaving your best ideas on your busy desk. I can help you break that habit!

critics corner

What they say

I love this pragmatic, no-nonsense approach.  Debbie Jenkins pulls no punches, she knows (don’t we all) that many books start off being written as a business promotional tool – but that they don’t hit the mark, and end up being nothing more than expensive and time-consuming vanity projects. They don’t offer value to the reader and they certainly don’t pay back the time investment to the writer! 

I was delighted to see how you can follow this straightforward format to create a book that is of value to both the readers and the writer. This book is visual with lots of graphs and diagrams, flow charts and quirky illustrations, that makes it super-usable and very fast to get to grips with. 

Sue Haswell

- Trainer, Coach, Psychotherapist, -

STOP WRITING BOOKS NOBODY READS by Debbie Jenkins provides an informative and entertaining how-to for writing a book that will help you create a book that does the job you need it to do for your business. So-called experts often tell you what to do, but do not actually use their own advice or approach. Debbie Jenkins meta-advice is to provide value on every page of writing. She follows the advice in her book starting with the Table of Contents. She says, “If you can provide value in a table of contents, then the read will be confident you’re going to provide in the book.” The first chapter, titled “It’s about business, not vanity—your book has a job to do” sets the stage for identifying what you really want to gain from authoring a book. She then follows that up with exactly what to do to make that happen. She provides templates, practical techniques, and examples for how to create a book that works for your business. Debbie talks about writing a book for one person and she made me feel like that one person.

Dan Kowalski

- Solution Instigator at  Plan A Thinking, -