Stop The
Credibility Crisis

Stop The Credibility Crisis is more than just a book; it's a movement towards a future where expert business owners are valued, trusted and sought after.

If you're ready to rise above the noise, establish undeniable trust, and ignite desire in your clients, then this is the blueprint you've been waiting for.

Take the first step towards ending the credibility crisis in your business. Get your copy today and start transforming your professional landscape!


what people say

This book helps you stop ranting at yourself, the ever changing world and those others who have somehow 'made it' in your business space. Rather than 'stop the train I want to get off', Debs encourages us to drive our own train, under our control powering it with disruption, creation and connection.
I giggled at her 'you might be thinking' sections, as I recognised my own attitudes to myself and my expertise-based business. But she takes us step by step to what we can do. I loved the 3 question format at the end of each section. Not food for thought, food for action. Launch, learn, loop. Three little words that are a call to arms to those want to share their expertise with the wider world.

Dr Emma Williams, aka The Nerd Coach, author of three books for Postdocs, coffee loving physicist

From page one of The Credibility Crisis I found myself saying 'that's me!... That's exactly what I think too'. Debs has managed to pull together all the issues which consultants, coaches and 'thought leaders' are facing in today's fast moving environment.
The key issue for me is how do I stand out, and in this book you will find yourself stretched and challenged.  There are so many models that can help you identify where you need to act: P51 - the scale of disruption, P93 Scale of connection and the 'Desire/Trust' Quadrant".

Elaine Gold, Business Diplomat

We live in noisy times. Knowing how to not only stand out, but also have people trust you has never been harder. But also never been easier. Debs Jenkins has made a career out of helping good people package their thoughts in a way that helps them get in front of the right people and deliver the right message to showcase their credibility.
If you aspire to serve more people, this book is required and should be the next book on your reading list. I can certainly vouch for the credibility of the author!

Callum Laing, Entrepreneur, Investor and client of Debs (because he loves me)

view all reviews


Stop The Credibility Crisis

In a world where trust is scarce and competition is rampant, "Stop The Credibility Crisis" emerges as the essential guide for expert business owners navigating the murky waters of the expertise economy. Debbie Jenkins offers not just hope but tangible strategies to transform your business from overlooked to overbooked.

Stop The Credibility Crisis offers a lifeline to expert business owners submerged in a sea of AI, industry newcomers and diminishing trust. If you find yourself struggling to stand out, battling fakes, or losing your market grip, this book is your flag in the fog.

With proven strategies and a touch of humour Debbie guides you through the fog of modern business challenges. Learn why you must stop the credibility crisis to elevate your expertise, become the sought-after leader in your field, and finally get the business you deserve. Coaches, consultants, founders and leaders act now – your business can't afford to wait. 


  • Why the Expertise Economy is Failing You: Understand the root causes of the credibility crisis and how it's affecting your business.
  • The Credibility Matrix Unveiled: Learn the unique framework that combines trust and desire, making you the only logical choice for your clients.
  • The Dynamics of Disruption: How to harness disruption as a force for good, not a career ender. See real-life examples of businesses that thrived by embracing chaos.
  • Creation as Currency: Discover why what you create matters more than ever and how to produce assets that cement your expertise and authority.
  • The Art of Connection: Dive into strategies that foster genuine connections, turning passive followers into active advocates.
  • Solving the Trust/Desire Paradox: Practical steps to balance trustworthiness with desirability in a way that compels clients to act.
  • Case Studies and Real-World Examples: Be inspired by stories of real business owners who have applied these strategies to achieve remarkable success.
  • 3DQ Deep Dives: Each section includes detailed questions (3DQ) to help you apply the principles directly to your business.
  • Access to Online Resources: Gain exclusive access to templates, checklists, and more to help you put the strategies into practice.
You'll find all that and more inside...
You'll find all that and more inside...

JOanna Denton

- The Ridiculous Coach -

I thoroughly recommend this book – particularly if, like me, you have been relying on telepathy as a marketing technique, and then wondering why “the newcomers are eating your lunch”.  

Right from the get-go you can hear Debbie’s giggle and sense of humour as she tells you the truth and leaves you reeling. The thing is, this book is not just about being warm and cuddly with catchy footnotes and obscure references to Mr Beast and Spinal Tap (I really am not cool enough), Debbie also brings the research, the diagrams, and the solid experience to make a real difference.  This is a book about being daring and bold; about creating the right kind of content that is innovative, transformative and impactful; and cultivating real connection through personal interactions.  

If you want to stop being boring with the same old same old offers, with no one buying what you have to sell, if you want to stop being quiet but not just be part of the rest of the noise, read this book!

Get Your Copy Now!

Pick up your copy today… and then come back and get your free downloads and extras below...

free tools, downloads & techniques

Book Extras & Bonuses

Stop the Credibility Crisis is enhanced with free tools for you, the reader

PLAN YOUR MARKETING MESSAGES, Business Plans AND Disruptive Offers

The Thought Leadership Canvas® PDF

Strategise your ways of being, doing, creating desirable disruption

Desirable Disruption Matrix™

A book is a great creation, but make sure you get it right with your book strategy canvas

Book Strategy Canvas™ PDF


The Expert Edge: Unlocking the Psychology of Credibility

examples of trusT & desire for businesses, governments & products

The Trust / Desire Matrix 
in Action

Plan your book, marketing campaigns and share with your team

Chaos to Creation Manifesto™

Plot yourself on the scale - plot your competitors too, if you're feeling brave

Trust / Desire Matrix™

how to build rapport by sharing your failure files - Firsts, Failures, Feckups and Fightbacks

Failure Files Prompts


Creating Minimum Valuable Assets® video 
Plus get your explainer videos on how to use the tools, example canvases, and invitations to free ideas into assets events...

Just one more step

How to get your extras & bonuses

1. Buy a copy of the book (print or electronic)
2. Fill in your details below with your receipt number
3. Get instant access to the tools, downloads & videos

Hi, I'm Debs Jenkins

I’ve been running my own consultancy businesses for the last 25+ years. My first business was a digital marketing agency in the ’90s helping consultants, coaches, trainers, speakers and expert advisors to grow their business while reducing marketing waste. Over the next 3 years I grew that company to 12 employees, an office in the city, a chillax room for the team… I thought I knew what I was doing. But I missed capitalising on a vital step – I didn’t create enough assets that would work for me so that I didn’t have to keep on selling my own and my team’s time. I know that it’s easy to get caught up delivering to clients, keeping on top of trends and technology, marketing and proposal writing, racing from job to job. It’s hard to squeeze in time for your own personal professional development, let alone find space to think about creating assets. And there’s the dilemma, because without these assets you’ll always be bouncing from job to job, selling your time not your value, and leaving your best ideas on your busy desk. I can help you break that habit!

critics corner

What they say

Anyone with expert or consultancy status would do well to read this before their next marketing investment. We all know that Social Media has re-written the script on buying, we can often see how real expertise is being replaced by gazillion-view teenage influencers. We even have senior politicians telling us: “people have had enough of experts”. As if that’s not enough, now we have the additional challenges of AI. And yes, you might be fondly thinking of the past – remembering the past “credible you”, who could demonstrate wisdom based on years of knowledge, testimonials and experience. But now, you might be feeling your degrees, background, experiences are no longer needed? Did you just need a YouTube channel all along? So how do you find your clients? How does a serious buyer look for a credible advisor? What’s happening to credibility?  What do you, the expert, do – to prove your own?
Answer: We need experts more than ever to help find our way through the attention-grabbing, loud, sparkly, vacuous fall-out. Fortunately, Debs (in her inimitable style, with humour and self-deprecation, and a LOT of actual experience – despite her youthful looks she’s no millennial!) has taken the nebulous and essential concept of Credibility and provided a flexible framework for the credibility crisis that we are now in.

sue haswell

- Trainer, Coach, Psychotherapist, -

Almost 60 years ago, Nobel Laureate Bob Dylan wrote a song called “It’ Alright, Ma (I’m Only Bleeding). In it he has a line “That he not busy being born is busy dying.” He wrote this when mainframe computers took up tons of floor space and required massive cooling and other infrastructure. Only academics and large corporations had access. Today we carry more computing power in our pockets. With this acceleration of technology, Mr. Dylan could update his lyrics to say if we are not busy being born, then we are BUSIER dying. No need for this update because in “Stop the Credibility Crisis” Debbie Jenkins has covered this. Unlike Mr. Dylan, who only makes us wonder what to do, Ms. Jenkins provides several how-to techniques to confront the crisis in credibility we all face. (Yes, all of us!) Even if you work inside of a company, your credibility can be (or already is) in crisis. (For the record, Debbie says she has not written a how-to book, but she has put quite a lot of how after telling you why you should do something to up your credibility.)
Her three tenets of Disrupt, Create, Connect sound simple. Nevertheless, they require action, intentionality, and effort. (Perhaps Mr. Dylan knew it would take work to be ‘busy’ being born?) She provides great ideas for how to keep busy and become even more credible. If you need more reasons to read this book, the endnotes provide information and entertainment. Where else will you find references to Drucker, Epictetus, Emerson, AND the movie “This Is Spinal Tap”?


- Solution Instigator at  Plan A Thinking, -